Talk to Frank launches anti-cannabis activity on Habbo

Talk to Frank, the Government drug advice service, has launched a campaign on teen social media site Habbo as part of its anti-cannabis activity.

The Habbo campaign features a branded room designed to be a virtual manifestation of a cannabis user's brain, and aims to reflect the effects of cannabis on Simon, the main character from the TV campaign.

The COI chose Habbo to target the younger teens that are thinking of getting into what is perceived as a harmless drug.

The Habbo room also hosts Frank Advisors who can offer real time advice to users throughout the campaign - which runs until the end of March.

Other activity includes competitions and a branded social networking group where users can leave comments and interact with the forum.

American Idol moves into Habbo

US TV show 'American Idol' is to join forces with Habbo, the online community for teenagers, as part of a brand extension that will include merchandising and sponsorship within an 'American Idol' virtual world.

Partnering with Habbo will bring a unique virtual experience to American Idol’s teen user base and will be a great opportunity to deepen the user's association with the show and increase the reach and interaction of the brand with their core viewers.

There are currently Habbo communities in 33 countries on six continents, and to date over 121m Habbo characters have been created with more than 11.5m unique users worldwide visiting Habbo each month.