Burger King has dropped its Whopper Sacrifice campaign on Facebook after the social networking site demanded it be altered, citing a violation of its privacy policy.
The promotion, which Burger King launched a few weeks back, rewarded Facebook users with a free Whopper coupon if they dumped 10 Facebook friends.
A total of 233,906 Facebook users found themselves "de-friended" in the name of a Whooper before Facebook requested the application by changed. Usually when a friend is removed on Facebook, no announcement is made, however the Whopper Sacrifice application created an update to inform the deleted friend that they had been "sacrificed for a free Whopper".
Facebook objected to the de-friending notification on the grounds that it would disrupt users' privacy expectations.
Facebook stated that although they encourage creativity from brands and developers they had to ensure that applications follow users' expectations of privacy, and that this application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend.
Facebook did approach Burger King with some suggested solutions, but Burger King decided to pull the campaign rather than continue the application with restrictions.
The Whopper Sacrifice website now reads: "Whopper Sacrifice has been sacrificed."
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Friday
Global internet audience surpassed 1bn in December 2008
The global internet audience surpassed 1 billion in December 2008, according to ComScore World Metrix.
The Asia-Pacific region accounted for the largest share of internet users at 41.3%, followed by Europe (28%), North America (18.4%), Latin America (7.4%) and the Middle East and Africa (4.8%).
The most popular internet property in December worldwide was Google Sites with 777.9m visitors, followed by Microsoft Sites (647.9m visitors) and Yahoo Sites (562.6m visitors). Facebook.com has grown 127% in the last year to 222m visitors, meaning it now ranks as the seventh most popular internet property in the world.
The Asia-Pacific region accounted for the largest share of internet users at 41.3%, followed by Europe (28%), North America (18.4%), Latin America (7.4%) and the Middle East and Africa (4.8%).
The most popular internet property in December worldwide was Google Sites with 777.9m visitors, followed by Microsoft Sites (647.9m visitors) and Yahoo Sites (562.6m visitors). Facebook.com has grown 127% in the last year to 222m visitors, meaning it now ranks as the seventh most popular internet property in the world.
Monday
Burger King bribes people to remove Facebook friends
Burger King US has released a new Facebook application that gives users a free Whopper when they delete 10 friends from their profile page.
Facebook users can visit the Whopper Sacrifice website to install the application, and select 10 friends they wish to remove from their friend list for a free Whopper voucher.
Usually when a friend is removed on Facebook, no announcement is made, however the Burger King application creates an update to inform the deleted friend that they have been "sacrificed for a free Whopper" on their wall and also includes links to install the Whopper Sacrifice application or join the group.
Facebook users can visit the Whopper Sacrifice website to install the application, and select 10 friends they wish to remove from their friend list for a free Whopper voucher.
Usually when a friend is removed on Facebook, no announcement is made, however the Burger King application creates an update to inform the deleted friend that they have been "sacrificed for a free Whopper" on their wall and also includes links to install the Whopper Sacrifice application or join the group.
Thursday
Anti-Facebook viral anthem set to take web by storm
The backlash against Facebook appears to be growing if this humorous viral is anything to go by.
It lists all of the reasons why the social networking site has becoming so annoying, and looks set to take the web by storm.
It has been produced by Rebel Virals, the joint venture between Aspect Film and integrated agency Mason Zimbler, to promote the agency on the back of the current climate of anti-application angst.
It follows the report last week that Facebook suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January, although the social networking site remains the most popular in the UK according to Nielsen.
Looking at the subject online highlights the fact that it will be specialist social networking sites that are the future, or part of it, along with generic sites with Facebook. This piece simply further articulates how we're all quickly falling out of love with this particular side of social networking and moving on.
That said, Facebook isn't going anywhere, but while many people have shut their accounts, most will keep them going, but visit less frequently.
Watch the viral here: http://www.youtube.com/watch?v=3ZzP_69ZTFk
It lists all of the reasons why the social networking site has becoming so annoying, and looks set to take the web by storm.
It has been produced by Rebel Virals, the joint venture between Aspect Film and integrated agency Mason Zimbler, to promote the agency on the back of the current climate of anti-application angst.
It follows the report last week that Facebook suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January, although the social networking site remains the most popular in the UK according to Nielsen.
Looking at the subject online highlights the fact that it will be specialist social networking sites that are the future, or part of it, along with generic sites with Facebook. This piece simply further articulates how we're all quickly falling out of love with this particular side of social networking and moving on.
That said, Facebook isn't going anywhere, but while many people have shut their accounts, most will keep them going, but visit less frequently.
Watch the viral here: http://www.youtube.com/watch?v=3ZzP_69ZTFk
Bubble bursts for instant messaging
The online instant messaging craze is all but over, according to new figures which suggest that Internet users prefer to spend time on social networking sites.
Research from Nielsen Online shows that the amount of time spent on sites such as MSN Messenger has dipped by a billion minutes in the past year, to 2.9bn minutes.
Instead, Internet users are migrating to social networks, including Facebook, MySpace and Bebo, to contact their friends in real-time. The amount of time spent on social networking sites and blogs has increased by 1.3bn minutes over the last year to a total of 3.7bn minutes.
This illustrates how social networks have fundamentally altered the way people communicated online.
Facebook is currently attempting to take on AOL and Microsoft with its own instant messaging service. The application allows chats to take place between individual social network users, but does not support chats between multiple friends, or with web users who do not have a Facebook account.
Research from Nielsen Online shows that the amount of time spent on sites such as MSN Messenger has dipped by a billion minutes in the past year, to 2.9bn minutes.
Instead, Internet users are migrating to social networks, including Facebook, MySpace and Bebo, to contact their friends in real-time. The amount of time spent on social networking sites and blogs has increased by 1.3bn minutes over the last year to a total of 3.7bn minutes.
This illustrates how social networks have fundamentally altered the way people communicated online.
Facebook is currently attempting to take on AOL and Microsoft with its own instant messaging service. The application allows chats to take place between individual social network users, but does not support chats between multiple friends, or with web users who do not have a Facebook account.
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