Talk to Frank launches anti-cannabis activity on Habbo

Talk to Frank, the Government drug advice service, has launched a campaign on teen social media site Habbo as part of its anti-cannabis activity.

The Habbo campaign features a branded room designed to be a virtual manifestation of a cannabis user's brain, and aims to reflect the effects of cannabis on Simon, the main character from the TV campaign.

The COI chose Habbo to target the younger teens that are thinking of getting into what is perceived as a harmless drug.

The Habbo room also hosts Frank Advisors who can offer real time advice to users throughout the campaign - which runs until the end of March.

Other activity includes competitions and a branded social networking group where users can leave comments and interact with the forum.