Fresh & Easy, the US retail chain and owner of Tesco, has signed on to social networking website Twitter to communicate with its customers.
The convenience store chain's Twitter profile already has over 900 customers signed on to receive regular updates, and the company's management is using the website to announce new store openings or seasonal offers, while answering customer queries and solving issues with a human response.
One customer asked why stock was "a little sparse" over the last couple of visits - Fresh & Easy replied that stock tended to be lower at the end of the day due to shipping schedules. They even joked with a customer about the large number of people attending a store opening in California, with a link to a Flickr page showing a photo of the queue outside the store.
The chain also offers recipe suggestions and updates about its charity work in the US, and also keeps customers updated with a company blog.
Other US corporations using Twitter to engage customers include McDonalds, which uses the website for its annual Monopoly competition, and Starbucks who have over 30,000 followers, and recently used Twitter to debunk myths that the company was funding the Israeli army after a number of customers began to boycott its stores.
However, companies in the UK have been slow to take up the microblogging service, and Tesco itself does not have a Twitter page. Virgin Media has a Twitter page but only has 94 users signed up to receive updates!
Showing posts with label Tesco. Show all posts
Showing posts with label Tesco. Show all posts
Wednesday
Tuesday
Tesco looks to become the heart of digital family life
Tesco is to launch a combined interactive ‘pinboard’ and shopping portal in a bid to put the brand at the centre of household life.
The UK's largest retailer is aiming to revolutionise the way people shop online with an interactive desktop that links directly to Tesco.com, and aims to replicate a typical family fridge door.
The application is designed to be a message board and communication point within the homethat will enable user to sync calendars, notes and recipes with Tesco.com, have a shopping list that can be constantly updated, and place orders and arrange delivery without the need to open a browser.
Users can also 'pin' digital photos and messages to the screen, and Tesco aims to enable direct access to social networking sites like Facebook and Bebo.
The retailer had identified the increasing number of homes with PCs and laptops in the kitchen as an opportunity for them to go far beyond their current etail experience, with the idea of the solution being a hub, like people already do with a kitchen pinboard or their fridge.
Grocery shopping isn't very exciting on the web, so Tesco have embarked on a strategy to improve that and change the way people shop online, with the concept of ‘little and often’ rather than ‘one great big shop’, becoming more convenient.
The retail giant is also opening its programming interface (API) to encourage developers and brands to create applications for the new desktop in order to generate an immersive web experience.
They want to build a developer community around the Tesco API to push the concept of creating something that's more than simply grocery shopping. For example a recipe site could have an application on it with the ingredients linked to the users' Tesco.com account.
This is about creating functional utility attached to the Tesco brand, along with its products and services that ultimately drives an emotional as well as a rational connection to the brand as it becomes a more useful part of daily life.
The trial will run until the end of March 2009, and the project is part of a major strategic focus by Tesco to evolve the online shopping experience. The retailer has also announced an overhauled of Tesco.com in April next year.
The UK's largest retailer is aiming to revolutionise the way people shop online with an interactive desktop that links directly to Tesco.com, and aims to replicate a typical family fridge door.
The application is designed to be a message board and communication point within the homethat will enable user to sync calendars, notes and recipes with Tesco.com, have a shopping list that can be constantly updated, and place orders and arrange delivery without the need to open a browser.
Users can also 'pin' digital photos and messages to the screen, and Tesco aims to enable direct access to social networking sites like Facebook and Bebo.
The retailer had identified the increasing number of homes with PCs and laptops in the kitchen as an opportunity for them to go far beyond their current etail experience, with the idea of the solution being a hub, like people already do with a kitchen pinboard or their fridge.
Grocery shopping isn't very exciting on the web, so Tesco have embarked on a strategy to improve that and change the way people shop online, with the concept of ‘little and often’ rather than ‘one great big shop’, becoming more convenient.
The retail giant is also opening its programming interface (API) to encourage developers and brands to create applications for the new desktop in order to generate an immersive web experience.
They want to build a developer community around the Tesco API to push the concept of creating something that's more than simply grocery shopping. For example a recipe site could have an application on it with the ingredients linked to the users' Tesco.com account.
This is about creating functional utility attached to the Tesco brand, along with its products and services that ultimately drives an emotional as well as a rational connection to the brand as it becomes a more useful part of daily life.
The trial will run until the end of March 2009, and the project is part of a major strategic focus by Tesco to evolve the online shopping experience. The retailer has also announced an overhauled of Tesco.com in April next year.
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