Intel's Digital Drag Race

Intel has launched a design challenge which pits designers in a head-to-head race to create the best animation in one hour.

Called the Digital Drag Race, designers must create a 17-second film based on the theme of speed, power, or innovation using three mandatory assets - a video, a music file, and a vector image.

Racers have one hour to create the film using Adobe's Creative Suite 4 on a computer powered by Intel’s latest chip the Core i7 Extreme Edition.

The Digital Drag Race site includes the professional films along with a user-generated section in which amateur designers can submit their films, together with a You Tube channel where all the videos are hosted.