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'Today I Die' is an intriguing and beautiful little puzzle game from indie games designer Daniel Benmergui.
A nice change from traditional games, Today I Die is a game where you have to gradually change the words of a poem to transform it from being miserable, to being happy.Exactly how you do that, of course, is where the puzzle lies, and it's been frustrating more than a few people. The ending (of which there are actually several) is worth the puzzlement though.
Alfa Romeo has just launched an interesting multi-million-pound integrated campaign for its new MiTo model which uses digital as the lead channel to capture the audience in a prolonged and engaging way.
Positioned as a high-end yet affordable car, and targeting the 20-34-year-old audience, the campaign for the brand's first super-mini model puts an online game at the centre of its marketing drive.
Apparently Alfa Romeo allocated 40% of its budget to online in order to promote the car, creating a rally game which has separate racing levels split across ten sites, including MSN, Top Gear and GQ.
The game, which you can join at a central hub at mymitorally.co.uk, will last until June, and encourages players to visit all the sites on which the game is seeded to beat the scores of other players. Players can win prizes including Nintendo Wiis and iPods, with the overall champion winning an Alfa Romeo MiTo.
The MiTo campaign also includes a mobile site, with gamers able to receive mobile alerts about their progress.
The game is supported by its first ever affiliate marketing activity, a high-profile branding campaign including TV, print and radio spots, which all push consumers online.
PlayStation Home is a ground-breaking 3D social gaming community available on PlayStation 3 that allows users to interact, communicate and share gaming experiences together.Within Home, users can create and customise their own unique avatars and explore a real-time virtual community where they can communicate freely through text or voice chat.Users are not only able to enjoy a variety of entertainment content such as mini-games, videos and special events along with their friends, but are also able to create their own community, creating clubs with other users who share the same interests.
PlayStation Home is unique to anything else in the gaming world, and by partnering with both global and regional gaming and non-gaming brands they are able to offer exciting and entertaining content that enhances the PlayStation experience.
Red Bull became the first brand to build a presence in PlayStation Home by creating a tropical island, featuring an airplane racing game based on their real world Red Bull Air Race series.
Diesel has just taken a key position as one of the first interactive advertisers on the new platform, accompanying contemporary furniture designers Ligne Roset, film studio Paramount Pictures, and video content providers Hexus TV and Eurogamer, by offering residents of Home virtual clothing and virtual accessories. Diesel is offering the latest men's and women's designer avatar clothing through the platform, with items ranging from free-of-charge to £1.30.PlayStation Home not only offers Diesel an online retail outlet and the chance to engage with its target audience in a new way, but more importantly demonstrates how media can close the loop, moving from a communication to a distribution channel – in many ways the new aspiration for retail brands.
Home represents an opportunity for brands to create memorable and rich content, and gives brands the first opportunity to recreate in the gaming world what they to do in the real world - facilitating interaction, giving people stories, memories, experiences, and a really good opportunity to interact with the brand. Home also provides the opportunity for gamers and brands to generate revenue.Home is starting to show advertisers and marketers how in-game advertising can be used effectively, and is opening up the medium to more brands as it’s an easy environment for brands to take that first step into gaming.
'Today I Die' is an intriguing and beautiful little puzzle game from indie games designer Daniel Benmergui.
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