Coca-Cola GB is asking the UK public to vote online to decide the end of the storyline in its latest Oasis drinks brand campaign.
The final spot in the "Run Cactus Kid, Run" campaign will only air three times and will end with a call-to-action asking the audience to go online to vote for one of three possible outcomes.
So far the campaign, which features a couple on the run, has set a scene where a young pregnant woman and her 'cactus' boyfriend are being chased by the law.
The final spot will see the couple in hospital as they welcome the arrival of their new baby, before the sheriff and his men pull up at the hospital steps for a cliff-hanger finish. Viewers will then be driven to www.runcactuskidrun.com to decide their fate.
The integrated campaign also includes footage on YouTube, Flickr, MySpace, a dedicated website for the couple, and one for the Sheriff trying to catch them. Additional online activity includes advertorial content on Sun Online, Heatworld and Zoo, as well as TV spots and an outdoor campaign.
You can also view the campaign websites here:
Mothers Against Cactus Kid (M.A.C.K.) – These angry Mums blame all the world’s wrongs on Cactus Kid: http://www.mothersagainstcactuskid.com/
Find Cactus Kid – Win $2000 if you can help the Cops find Cactus Kid on Google Maps: http://www.findcactuskid.com/
Cactusgirl87- The story through Cactus Girl’s MySpace Vlog: http://www.myspace.com/cactusgirl87
Flickr Sightings – It’s hard to go incognito when you’re a Cactus: http://www.flickr.com/photos/runcactuskidrun/
YouTube Sightings – Video sightings, witness reports, behind the scenes footage:
http://uk.youtube.com/user/RunCactusKidRun
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment