Social Computing

2008 has been a period of digestion. A period to reflect, integrate, and understand what is happening in the digital landscape.

We have well and truly moved on from the static 1.0 Web of ‘one-to-many’, and moved to a dynamic 2.0 version of ‘many-to-many’.

Technology is changing. We now have cheaper and cheaper hardware and software.

Social changes are occurring. Aging consumers are looking to technology to support their lives, while the younger generation are pioneering the use of networks and viral.

Technology changes the speed and force of social change, and social forces shape technology development and custom applications. This is social computing.

Social computing is about a movement, not simply a catalogue of technologies… it has to do with an attitude. As Eric Schmidt, Chairman & CEO, of Google said;

“The Internet is the first thing humanity has built that humanity doesn’t understand, the largest experiment in anarchy we’ve ever had.”

Bring on 2009.