Samsung have just launched an interactive video series using YouTube's new "annotations" - effectively tying a storyline together by giving the user a choose-your-own-adventure experience.
The story follows the life of a young urban professional, armed with a Samsung Instinct phone, as he makes interesting choices that affect his work and personal life.
In "Follow Your Instinct," viewers are exposed to a series of nine vignettes, and just a total of 10 minutes of footage create the various story outcomes depending on what option you click at the end of each sequence. The segments include a frisky first date and an after-work party.
It’s very rare to find a brand that is willing to take a risk with a new and innovative viral marketing approach, and this is a first of its kind, and it is very interesting.
All videos in the series can be viewed at the Samsung Canada Films YouTube Channel: http://ca.youtube.com/user/SamsungCanadaFilms
But you can start your adventure here: http://www.youtube.com/watch?v=HoOCiaxIZF4
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment