Intel has become the first advertiser to use the ability to refresh London Underground digital screens in real-time with a campaign that shows who is currently topping its 'battle of the bands' style competition.
The Intel Studio websie allows unsigned bands to upload tracks which visitors can then listen to and rank according to their favourites. The best acts as voted for are then offered support slots at a series of Intel Studio gigs.
The campaign extends Intel’s online Intel Studio activity onto digital escalator panels and cross-track projection, with bespoke content linked to the site and displays the current top five bands across various music genres.
Each screen follows a different music genre with charts including band names, chart positions and band photos, pulled in live from the website, illustrating the extent to which new digital outdoor formats can converge with other media channels.
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