Sky has launched an online campaign for the novel-turned-film, Skellig, and is bringing it to life by featuring bespoke web content.
The film, an adaptation of the fantasy novel by David Almond, features Tim Roth, Kelly MacDonald and John Simm, and will be shown on Sky 1 over Easter ahead of its international theatrical release.
Sky has created a campaign site featuring an interactive game, videos, images, story details and downloadable content, in addition to news and information. The film, which has such rich content itself, has enabled Sky to pull out the detail and create a rich experience which brings the curious and magical elements to life.
The site, which initially launched as a basic presence in February as part of a teaser campaign, will grow to become a central hub for all things Skellig, and continue to feature new content in the run up to the film's premiere to engage its target audience of children. It will also host information about the film as well as details about tickets to school productions, to serve as a resource for Skellig fans.
The bespoke content includes behind-the-scenes videos and images from the making of the film along with interviews with the film's cast and exclusive online promotional videos. It will also feature a competition for schools, which use the novel as a set text, to get pupils to upload creative content about Skellig for the chance to win a premiere screening in their area.
The campaign, promoted via an ad campaign, is part of the ongoing moves by many broadcasters to create multi-platform brands and bespoke online content to attract larger audiences to their web properties.
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