Cadbury Creme Egg is launching another series of online spoof mini-movies including; ''The Wizard of Goo', 'Goo-Busters' and 'Armagooden' with a new "Goo-vie" being launched every two weeks at www.goovies.co.uk to celebrate Easter.The films are also being released on cult animation and gaming website Weebl's Stuff - which predominantly has a 16-24-year-old audience and 1.5m unique users per month.
Each spoof features the characters Weebl, Bob and The Monkey appearing alongside Creme Eggs "desperate to release their goo". The cult following of these characters has enabled Cadbury to reach a savvy, underground audience and showcase the fun and entertaining brand personality of Creme Egg.
Cadbury first tied up with Weebl's Stuff last year, when it launched spoofs of Hollywood films, including 'Raiders of the Lost Goo' and 'Goo Fiction'.
The goo-vies are an idea that perfectly targets the desired audience with high quality content that encourages viral popularity, and is also an effective traffic driver to the Creme Egg site.
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