Lingerie brand Agent Provocateur has launched an online social media campaign to promote its Hello Agent Provocateur blog using Twitter, Facebook, and Flickr.
HelloAgentProvocateur.com includes blog posts, updates and news revolving around relationships, romance, men and women, as well as Agent Provocateur promotional work.
Reviews of the latest romantic films, results of romance-themed surveys, and the history of the bra are all included in regular updates which also allow readers to comment.
Originating in the US, the website's launch coincides with the steamy new ad campaign with the slogan ‘Love me tender… or else!' designed to remind men to remember Valentine's Day. Agent Provocateur, in association with private equity house 3i, is also hosting a men-only party inviting London's bankers to a preview of the lingerie brand's latest lines over drinks and canapés.
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2 comments:
Do you know when and where the party is being held?
Hey Tom, sorry fella it's an invite only party for about 30 'bankers' somewhere in the West End this week. This is what the Times say about it: http://women.timesonline.co.uk/tol/life_and_style/women/article5683649.ece
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