Kia increase digital spend by 50%

Kia Motors is apparently planning to increase its digital spend by 50% in a bid to boost its brand awareness and position in the UK.

The Korean car manufacturer, and top-five international car brand, is looking to increase its digital marketing budget to account for around 25% of its overall spend in the hope of replicating its dominance within the UK.

Kia will also launch a new site in March to grow customer interaction post-purchase.

Kia's increased digital investment isn't however being replicated by rival car manufacturers.

Ford, which has recently launched portals for its Fiesta and Ka brands state its budgets were being cut and that there are no plans to increase digital's share, which is assigned on a campaign-by-campaign basis.

BMW, which hasn't yet cut marketing budgets, is however keen to maintain consistent cross-channel spend, confirming that goals define which is the right channel for the job.