According to a new report by Bango, ten of the twenty most visited websites still fail to work properly on leading mobile handsets.
Between three and five per cent of traffic to websites comes from mobile users, yet websites are not adapting fast enough to match mobile browsing trends, and are failing to present mobile-friendly versions of their sites.
Consumers who access sites from mobile phones often have a bad user experience which can potentially damage the reputation of the brand. Brands should now be asking which handsets, countries and languages matter most to their business, and developing a mobile strategy to match this.
The report, which analysed websites on a number of criteria, found that sites which translate well to mobile include eBay, YouTube, Yahoo!, Google, Amazon and Facebook.
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