British manufacturer Caterham is giving enthusiasts around the world a chance to design its all-new sports car via the Web, in a partnership with "virtual car manufacturer" Project Splitwheel.
By joining the Project Splitwheel website, members from around the world are able to submit ideas and concepts for every single aspect of the new Caterham sports car, in what is believed to be the world's first project of this type.
Users can join for free and discuss and debate ideas with other users before ultimately voting on what makes it to the final vehicle.
The Splitwheel website will use a combination of articles, blogs, forum discussion, and a Wikipedia-style user-edited database to create the final design. Project Splitwheel will also provide guidance and input from automotive industry experts as required.
It’s every petrolhead’s dreams to run their own sports car company, so Project Splitwheel is effectively the world's first virtual car manufacturer. Once the final specification is agreed, Caterham will seek to produce a prototype vehicle, which could become an addition to its range as early as 2011.
Caterham has manufactured lightweight, two-seated roadster-style sports cars since the 1950s, including the classic Seven, and currently offers five models which range from £12,000 to £36,000 each.
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A very interesting way to understand what people today want in an automobile. They say a dick is a duck until designed by a committee - than it is a duck-billed platypus. I hope GM is watching this unfold.
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