As it becomes increasingly difficult to reach customers effectively through the clutter of digital channels, will Skinkers delivers high impact, interactive, and personalised notifications directly to the audience, and guarantee brands are always in control of the experience?
Emails can be costly and time consuming to create, and when received are often ignored. Websites are only effective if customers visit them, and require constant promotion if their benefits are to be realised. Skinkers however offer content owners and distributors the facility to provide a permission based CRM communication experiences that delivers information directly without them having to search for it themselves.
The service allows timed ‘digital data and information parcels’ to be delivered at set times, and interestingly, users can be profiled in such a way that they do not have to part with personal information. In addition, designers can give considerable thought to how information is received, and more importantly, welcomed by the user.
Desktop agents usually take the form of an animated figure and a pop-up mini-screen, making the product fun, interesting as well as informative. This offers two main things; sales benefits derived from appropriate content distribution, and learning benefits based on a relevant association with the ‘character’. The small size also allows for digestibility of the information ‘parcels’ received.
The technology behind Skinkers combines the interruption capability of TV advertising, with the entertainment value of animated characters, and the timeliness of mobile phone text messaging. The software is original enough in its construction to warrant application for patents, yet simple enough to be used by most people.
Examples can be seen at the Skinker website
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