The first internet-connected magazine is using technology within its printed pages to create an innovative way of linking readers to its online content.Using an RFID tag buried within its pages, the French entertainment magazine Amusement has collaborated with RFID specialists Violet to lead readers to exclusive online content that is otherwise inaccessible to web users.
Readers can touch the magazine on an RFID scanner, such as the Violet Mir:ror, obtained separately from the magazine, and this sends a signal to the server triggering access to certain online applications.
Although magazines have long offered a mixture of online and offline content, the traditional exclusive web-based content has typically been reserved for subscribers with password accounts. By offering something for the reader who prefers to pick up a magazine at the newsstand, Amusement’s new model is connecting with the often marginalised casual reader.
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