Study shows that social network users are happy to interact with brands

Social media is constantly evolving so it’s useful to know how users feel about brands and how they interact with them, and according to new research from MySpace, one third of social network users are likely to click through to third-party websites and services.

The research involving 1,000 16-35-year-olds looked at how users interact with brands on the MySpace site and found that 40% said they remembered an advertiser on the high street after engaging with its social network profile. Almost a quarter of users surveyed spent up to 30 minutes a day on social networks, with one in seven staying for up to five hours!

Users were found to be receptive to freebies and entertainment from brands, although they were very aware of the motives behind such offers, and didn’t respond well to brands interrupting their online experience with pushy sales pitches