New web app aggregates your entire web presence

A new online service called Gist enables you to explore the far reaches of the internet and aggregate everything a person has published under their name, be it a social network profile, a Twitter feed, a blog, or a rant on a message board, into one place.

Gist has placed the increased importance on the need for ‘impression management’ in an era where any amount of personal information is available to anyone with Google at their fingertips, and essentially the web application follows a subject’s entire net personality trail and maps it out for you.

Although the programme may sound a little too Big Brother, and could attract the unsavoury types, the lesson to individuals and brands is clear: what goes online – a place once considered far removed from reality – is increasingly being used to make or break brands and their reputations. Ultimately, in today’s world, a professional online presence is just as important as a real-life one.