YouTube has rolled out a series of new and revamped homepage ads as Google continues its bid to boost the video-sharing site's revenues.
The new formats include the first click-to-play and autoroll expandable ads, as well as a masthead position, following testing with selected advertisers over the past few months.
The move comes a month after Google released data claiming YouTube users are 1.5 times more attentive to, and engaged in, advertising than TV viewers.
Google has been experimenting with ad formats on YouTube since buying the site for $1.76bn (£1.17bn) in 2006. In November it launched Sponsored Videos, a video ad auction model similar to the AdWords search product.
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