Puma’s virtual retro wardrobe

Puma has created an online application that lets users upload a personal photo to mix and match with past Puma clothing styles as part of their "I am 60" campaign.

The Puma Past Masher lets users create their own personalised fashion model where they can try out different styles from the 1940s through to the 1990s. Personal notes and comments can also be added to custom-designed images, which can then be exported to Facebook and Flickr.

Puma also features the most recent creations on its website.