US TV show 'American Idol' is to join forces with Habbo, the online community for teenagers, as part of a brand extension that will include merchandising and sponsorship within an 'American Idol' virtual world.
Partnering with Habbo will bring a unique virtual experience to American Idol’s teen user base and will be a great opportunity to deepen the user's association with the show and increase the reach and interaction of the brand with their core viewers.
There are currently Habbo communities in 33 countries on six continents, and to date over 121m Habbo characters have been created with more than 11.5m unique users worldwide visiting Habbo each month.
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