"Pitvertising"

Right Guard has come up with a stinky new idea for an ad campaign.

Apparently, somebody figured that people tend to spend a lot of time looking at other peoples' armpits, (or not enough time)! Now, regardless of armpit infatuations, all those wasted armpits are finally being put to good use, (or at least use)!

http://blogs.guardian.co.uk/mediamonkey/2008/07/pitvertising_the_new_whiff_of.html