Dell Ideastorm

In 1984, Michael Dell had $1000 and an unprecedented idea – bypass the middleman and sell custom-built PCs directly to customers. This idea led to the creation of what is now Dell Inc. and the birth of Dell’s direct model.

Twenty four years later, Dell believed more than ever that the best way to understand and serve their customers was to talk to them directly, wherever they may be located. The only difference between 1984 and 2008 is that they now have millions of global customers in more than 100 countries.

It is with that mindset that Dell has created ‘IdeaStorm’. The name is a take-off on the word “brainstorm” and it is their way of building an online community that brings everyone closer to the creative side of technology, by allowing us to share ideas and collaborate with one another.

Dell IdeaStorm is a website launched by Dell in 2007 to allow them to gauge which ideas are most important and most relevant to the public. The goal is for customers to tell Dell what new products or services they’d like to see Dell develop, and hope that the site fosters a candid and robust conversation about ideas.

Their commitment is to listen to peoples input and ideas to improve their products and services, and the way they do business, and to keep us posted on how Dell brings customer ideas to life.

www.dellideastorm.com